This subject is designed to provide the candidate a comprehensive, innovative, managerial and practical introduction to marketing. The study of marketing concerns itself with the fundamental functions/activities related to the movement of goods and services from the producer to the consumers. It deals, for example, with marketing mix applied to hospitality, communication strategies, pricing policies, distribution channels and consumer behavior.
- Teacher: ROSALINDA BINTI ARIFFIN KK lANGKAWI
- Enrolled students: 24